About
Seasoned Brand and Marketing Manager with a proven track record of driving significant revenue growth and brand visibility through innovative content, social media, and influencer strategies. With experience spanning entrepreneurship and corporate leadership, Vineet excels at scaling new brands, optimizing marketing funnels, and building high-performing teams, consistently delivering measurable results and securing industry accolades.
Work
DIRECTI | TITAN EMAIL and NEO
|Brand Marketing Strategist
Mumbai, Maharashtra, India
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Summary
Led brand strategy and growth initiatives for the NEO brand, significantly contributing to its market entry and revenue generation through comprehensive marketing and partnership programs.
Highlights
Drove the growth of the NEO brand from inception to USD 1,500,000 ARR within one year through strategic content marketing, YouTube, and influencer partnerships.
Conceptualized and produced over 60 long-format videos for the YouTube channel, directly generating 5,000 new purchase orders.
Spearheaded the Creator Partnerships Program, effectively collaborating with over 30 global creators to expand brand reach and engagement.
Engaged directly with over 300 customers, resulting in the generation of 50+ positive reviews and testimonials.
Recognized with the "Titan Team of the Year 2023" award for outstanding contributions to brand growth.
POCKET ACES
|Social Content and Influencer Marketing
Mumbai, Maharashtra, India
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Summary
Orchestrated end-to-end social media and content marketing strategies for a diverse portfolio of brands, driving substantial revenue and client acquisition.
Highlights
Managed the YouTube Shorts SCC project, successfully generating over INR 3 crores in revenue through strategic content initiatives.
Successfully pitched and secured 5+ new clients, contributing to over INR 7 crores in total revenue.
Developed and executed 100+ creative marketing campaigns, enhancing brand visibility and engagement for clients.
Led comprehensive social media and content marketing for various brands, including Fable Street, Toothsi, and Lenskart.
DIGITAS
|Lead Influencer and PR Outreach
Mumbai, Maharashtra, India
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Summary
Led influencer and PR outreach, developing data-driven marketing campaigns for major brands and significantly scaling the department's revenue.
Highlights
Designed and implemented data-driven marketing campaigns for 22+ major brands, including Google Maps, Nivea, and Puma, optimizing brand reach and engagement.
Played a pivotal role in launching and scaling the influencer marketing department, achieving an Annual Recurring Revenue (ARR) of INR 2.3 Crores within three years.
Contributed to multiple award-winning campaigns, earning industry recognition from E4m Play, YouTube Works, and Sammies by Social Samosa.
Recognized as the top performer of the year with the DIGITAS ACE AWARD in 2020 for exceptional contributions.
SPOINA INFLUENCER MARKETING AGENCY
|Founder
Mumbai, Maharashtra, India
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Summary
Founded and successfully scaled an influencer marketing agency, building a robust community and executing numerous campaigns, culminating in a profitable acquisition.
Highlights
Successfully launched and grew an influencer marketing agency, culminating in a profitable acquisition with a 5x return on investment.
Cultivated and managed a nationwide community of over 1,500 bloggers and publishers, significantly expanding market reach.
Directed and executed over 70 comprehensive marketing campaigns for 30+ diverse brands, driving measurable client success.
NETCORE
|Sales
Mumbai, Maharashtra, India
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Summary
Managed sales activities and contributed to revenue generation for Netcore.
Highlights
Engaged with prospective clients to identify needs and present tailored solutions, contributing to sales pipeline development.
Collaborated with cross-functional teams to ensure seamless client onboarding and satisfaction.
Achieved sales targets by effectively managing client relationships and driving product adoption.
ACCENTURE
|Associate Software Engineer
Mumbai, Maharashtra, India
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Summary
Developed and maintained software solutions as an Associate Software Engineer.
Highlights
Contributed to the development and maintenance of software applications, ensuring adherence to coding standards and project timelines.
Participated in full software development lifecycle activities, including requirements gathering, design, testing, and deployment.
Collaborated with senior engineers to troubleshoot issues and optimize system performance.
Education
MICA
Certification
Strategic Brand Management and Communication
CDME
Certification
Performance Marketing
CDME
Certification
Digital Marketing
Mumbai University
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Bachelor of Technology
Technology
Awards
Titan Team of the Year
Awarded By
DIRECTI
Awarded for outstanding team contributions and performance in brand growth initiatives.
DIGITAS ACE AWARD
Awarded By
DIGITAS
Recognized as the top performer of the year for exceptional contributions to influencer and PR outreach.
Skills
Content Marketing
Content Marketing.
Brand Strategy
Brand Strategy.
Social Media Marketing
Social Media Marketing.
Brand Marketing
Brand Marketing.
Content Strategy
Content Strategy.
Influencer Management
Influencer Management.
Content Creation
Content Creation.
Copy and Script Writing
Copy and Script Writing.